Creatives control customization: In Brandfolder, creatives can specify exactly how Indesign templates can be filled in for example, dictating which graphics can be used, font sizes, text, colors, etc.Templates stored in one place: Creatives put together templates in InDesign and store them in a central location so they don’t have to spend their time responding to template requests and can focus on actual design projects.We designed Brandfolder to fix both of these problems: Filing it in may be slow for them, they may edit the files in non-approved ways, and they end up having to ask for review and final approval from creative teams at the end, which eats up more of creatives’ time.Īll of this puts a heavy burden on creative teams. 2.Non-creatives can’t easily use Indesign templates: Marketers and other non-creatives aren’t great at “filling out” or using InDesign templates. Sales teams, marketers, or anybody else who needs to access these templates have to: (1) request them from creatives, (2) use the template to create a finished product, and (3) send it back to a designer for review and approval.ġ.Creatives waste time routing files: Instead of spending time designing, they spend a lot of time just routing files to their coworkers.

At most companies, the process for making and using marketing collateral templates looks like this:Ĭreatives mock up a template in Adobe InDesign and save it as an InDesign template.

Folder templates for indesign